MOFIT was a new mobile fitness concept in need of a full brand build — from naming to vehicle signage. The name itself was a bold play on words, blending ‘mobile fitness’ with a cheeky edge designed to stand out in a competitive market.

From there, we shaped the entire customer experience and visual identity. The logo was crafted to feel energetic and confident, with flexibility to work across uniforms, vehicles, digital assets and beyond.

We built a modern, user-focused website that clearly communicated the offer and helped drive enquiries, and supported the launch with branded activewear and vehicle signage to turn heads on the street.

The result was a punchy, professional brand that captured attention while staying true to the business’s personality.