Tradie Branding

ActewAGL

Project

Building a connected EV brand to drive future energy adoption.

Project

ActewAGL engaged us to launch a new product line designed to accelerate EV uptake and support a complete, sustainable energy ecosystem.

We created the brand identity, developed product names, and delivered a short-term microsite to support the initial campaign. This was followed by a full website, social media content, more than 300 articles, user guides and materials tailored to both customers and trade partners.

As part of the rollout, we also branded the fleet – including Teslas, Nissan Leafs and more – to bring strong visibility to the program on the road.

This project was delivered by our parent group, Cure Collective, with deep expertise in building customer-led energy and infrastructure brands.