Injecting new energy into a power brand with a personal twist.
Project
Excellent Power Solutions came to us for a full brand refresh that would set them apart from other electricians in the market. The brief was clear: create a bold, standout look that reflects their professionalism, with a nod to the founder’s love of V8 Supercars.
We developed a refreshed visual identity that captured both the strength of the brand and the speed and energy associated with motorsport. The new logo was designed to hold its own across high-impact applications including uniforms and digital platforms. To bring this to life, the client proudly placed the logo on a V8 Supercar and featured the image on their website as a symbol of performance and power.
A mobile-friendly website was designed to match the bold visual identity and generate new enquiries with clear messaging and easy navigation. Branded workwear gave the team a sharp and consistent look on site.