ActewAGL approached us to help launch a new product line that moved beyond traditional electricity supply. They wanted to create a brand that stood for innovation, sustainability and strong partnerships with both end customers and trade installation partners.

We developed a shortlist of names, tested them with market research, and rolled out the chosen brand, Electrify, across signage, social media, digital, radio, outdoor and more.

This project was led by our parent group, Cure Collective, who specialise in brand strategy and marketing for large-scale organisations.