Tradie Branding

Abbey Timber

Project

Building a trusted brand presence for one of Australia’s largest timber suppliers.

Project

Abbey Timber, a leading supplier of timber and decking products, approached us to refresh their brand and bring cohesion across every customer touchpoint. The goal was to modernise their look while retaining their long-standing reputation in the industry.

We started with a new logo that reflects the quality and scale of their operation, while still feeling grounded and approachable. From there, we designed and built an e-commerce website tailored to trade and retail buyers, making it easy to browse products, request quotes and place orders.

To support in-store and trade engagement, we developed a full suite of collateral including brochures, specification sheets and packaging across multiple product lines. The result is a brand system that works hard across physical and digital channels and reflects the strength and reliability of the Abbey Timber name.